Clarity & Business Storytelling

                                                      Click photo to enlarge

Storytelling For Business & Organizations:

Sometimes when you've been in the forest of your own business, venture or life for sometime it's a little difficult to see it clearly.

For a quick clarity tune up here's a visual  and outline to walk you through the process I use to help leaders and communicators get clear as to the elements of their story, communication platform.

1. What's the BIG Idea that inspires your company, team, the tribe you've attracted?                  

The Big Idea my clients are interested in: Growing, Creating, Changing  Innovating, Communicating

Who is the target client?            

My target client: Leaders, Entrepreneurs and Business Owners

3. Now what is the problem/opportunity (stated in the clients words)

Primary Problem my clients have:

My company isn't growing. I don't have the team to realize my goals. I want to scale this venture bigger and I need help                   

4. Now what is Your unique solution? What is it, that differentiates you from other solutions/businesses?

       My differentiation:

I've owned & built multi-million dollar businesses, succeeded and failed at start-up, led teams serving 20K+ people a week and scaled  product and service companies.

5.What is YOUR PROMISE?  What is the one sentence that clearly states what you have to offer your clients?

            I grow businesses, organizations and leaders.

6. Now what are the high value innovative solutions your products and services.Products and Services are nothing more than solutions. 

        here's  some of mine:

Entrepreneur Collaborator: Sometimes a team needs to develop intrapreneurs, other times entrepreneurs need a partner to help them move from where they are, to where they want to be. 

Change Management: Sometimes all that stands between you and your goals is the leadership to navigate the journey. I help leaders unleash the best in themselves and others to orchestrate change and transition successfully. 

Reinvented Marketing: Today marketing is reviewal, engagement, fans, tribes, storytelling and collaborative networks and alliances. I help leaders and businesses reinvent their  marketing to align with today’s consumer and new media.

Etc, each of my solutions is a high value answer to my target clients problems/opportunities 

7. Values and Personality

What are the values of the business, the feel of the culture, personality, tone of voice, likes, dislikes? 

 No example here, you get this..

8. Keywords

These are the keywords of your story. These are the words you want to engage in and around online and in real life. These are the words you will be found around, listen for, engage with.

My Keywords:

Leadership Development, Entrepreneur, Create, Change, Innovate, Grow, Good Business, Social Change, Social Entrepreneurship, Engage, Serve, Lead, Marketing, Communicating, Inspiration, Storytelling, Client Service, Seattle Business Consultant

  *From keywords we further define keywords we want to 'own'  and create unique and proprietary words to differentiate our cult.

9. Reviewal and Storytelling

All of your clients testimonials, reviewals and stories should be retold in written form, video, audio so that they are easily shareable across today's media and networks.

10. Engaging

  Engaging happens as we share, listen and relate, online and in real life. Clients don't just want to understand they want to experience all the value that comes from working with you.

All tuned up and ready to go? What did I miss? Thoughts?

Pam Hoelzle